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The One Question All Leaders Should Ask

To have a successful business that lasts you need to be able to answer this one question.

What makes you different?

Ask any entrepreneur or business owner this question and you will get similar answers.

You will hear how they provide a better product, better solutions or a better value. You will very rarely hear the word Only.

Only is different. What are you the Only ones doing?

Most companies are constantly competing to be better. I would agree that better is different.

But the key is in the starting point. Start with a vision on how you can be different. Then work to become better.

Different is a game changer. Different is memorable. To succeed you need to get people’s attention. You need people talking about you. People don’t talk about things that are normal. People love talking about things that are different.  To be remarkable simply means are people willing to remark about you.

Being remarkable and different is simply a better conversation.

The best companies are on a quest for continuous improvement. I’m on a quest for continuous differentiation.

If you make everything different, you stand out. If you stand out, you can make an impact. For me, that’s all that matters. For me, it’s not about being different for different’s sake. It’s about making life more interesting and more memorable. For me, the status quo is boring. I believe we weren’t born to fit in, we we were born to stand out.

My energy and drive to stand out and do things differently is what makes me different.

This. This is how I see the world. This is what drives my business. This is what guides my decisions. This is what makes everything else clear.

What makes you different?

To hear more from game changers who are doing business differently, listen to my podcast Business Done Differently and read the articles at



Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN and ESPN. Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships.
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1401 E. Victory Drive
Savannah, GA 31404


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