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Onboarding The Perfect Client With Caleb Shore

FFE 115 | Onboarding Clients

 

In any business, it can be frustrating to realize that you have been working with the wrong client all the while. When onboarding clients, it is essential to ensure that they would be a good fit for what you have to offer. This is especially true in marketing small businesses who like to see their hard-earned money put to good use. Today’s guest, Caleb Shore, runs Conversion Stream, a marketing company that focuses on small businesses. Caleb joins host Jared Orton in an engaging discussion about Conversion Stream’s client-centered approach in which the client’s interests are put first on the table before striking a deal. Listen in as they talk about getting to know clients, their goals and aspirations, and how this profound understanding ultimately helps in successfully marketing their products and services.

Listen to the podcast here:

Onboarding The Perfect Client With Caleb Shore

Have you ever had a time when you’ve thought about a client, a customer or someone you work with and you’ve said, “They are not worth the check that they write every single month. They’re a headache. I don’t know why we do business with them, but I can’t break up with them because they write a check every month?” I’m having a conversation with Caleb Shore. He runs a company called Conversion Stream and they do some cool fun marketing things for small businesses. I was fascinated by his concept of onboarding the perfect client, and the time and energy that he and his team put in on the front-end to ensure that they’re bringing on someone who is going to be in it with them. He calls them partners.

He doesn’t worry about calling them customers or whatever it might be. He wants a partner in this because he knows that he’s going to put a ton of work into this. He wants to make sure that they’re as dedicated to this project as well. Many times we can just hope someone writes a check and then we’re hands-off from there. Caleb wants to make sure that these people that he works with are intentional about growing their business and the way that he and his team can do it with them together. I’m excited for you to read this. It will be super liberating. It will give you some nuggets on how you think about onboarding that perfect client experience so that you know on the back-end your work will be easy and you get to do the things that you love. Here’s my conversation with Caleb Shore and Conversion Stream.

FFE 115 | Onboarding Clients
Onboarding Clients: Giving clients the best experience is a more powerful marketing strategy than aggressive advertising.

 

Caleb, thanks for joining us on the show.

I am super pumped to be here. Thanks for having me on.

You have been traveling the country. You are the official remote worker of all times. What is it like being a 100% remote worker as we all are working remotely for the first time?

Not much has changed in my household. My girlfriend is a nurse, so she’s still going to the hospital and working. I’ve been remote for over a year full-time. A lot of my friends have been asking me like, “How do I do this remote work? How do I stay productive in my pajamas? How do I not play Xbox?” For me, it took me months to perfect it. In no way, shape or form am I an expert at this, but it’s hard. I’m trying to learn from people that had done it before me and then help people that are 100% doing it.

Is it just you running this company by yourself? Are you working with people? Give us a backstory on Conversion Stream a little bit.

Me and my Cofounder, Garrett Fry, we grew up in North Carolina. We have teamed up on this thing and we have another marketing agency that we’ve partnered with. They have about ten employees. Technically we have roughly twelve employees at our disposal to essentially do whatever we want. It’s a completely remote team. Garrett is here in Atlanta with me. He’s about 30 minutes away. Everybody works remote and we pull it off.

You and Garrett founded this thing. Your focus was on how do you help small businesses create this marketing experience. Speak to that a little bit. Why was the focus on small businesses? Why are you figuring out how you can create these marketing experiences for them?

I grew up in a family where my mom was the rock and the symbol and my dad was an entrepreneur. He had a CPA business. He was an accountant. He sold his accounting firm probably within the past few years. I grew up in a very blessed home. Dad was the risky one, taking all these chances on, “What if this works?” I’m very similar to him. The older I get, the more we jive with this whole business owner’s perspective. My mom was the rock, steady and always bringing in a paycheck to support the family. That is why I decided to focus on the small business because I grew up in it. I know the ins and outs of the struggles, the perks, the pros and cons of the small business owner, running it and growing. That’s our niche. That’s why we want to focus on small business. It’s the background that I have. Garrett’s dad is the same type of thing. His dad was an entrepreneur, more of a salesperson. That’s a little bit of background of how I grew up.

That’s the beauty of why we wanted to have you on this conversation because we’ve heard of the big companies. We’ve heard of Zappos and Chick-fil-A. We’ve heard of what Netflix does. It’s interesting that there are many, 10, 15 to 20 businesses that are out there. They’re the backbone of the economy. The Bananas, we’re a ten-person full-time business. We have our part-time employees and all that. What I’ve found, and maybe you can speak to this a little bit, is from a marketing and experience side, I believe the small businesses have the ability to make the fastest and quickest changes. That’s where our power comes from. I don’t know if you feel the same way or what you’ve seen on that side of things.

From our experience, small businesses and big businesses essentially have the same problems. They run into capital issues, grow in their customer base and grow in their loyalty base. The problems are pretty much the same. It doesn’t matter how big your business is. The problem is usually capital. Small businesses are running on razor-thin margins. They’re making sure that they’re spending their money on the best possible scenario to get them the greatest return. Our focus is the small business. Some of the clients we work with aren’t a good fit. Some of them don’t see eye-to-eye with the way we run businesses.

FFE 115 | Onboarding Clients
Onboarding Clients: Capital-wise, small businesses are running on razor-thin margins. That’s why they like to spend their money on things that will give them the greatest return.

 

We think of ourselves as fiduciaries. I’m not sure if you’re familiar with the term. It’s a financial term. Essentially, you need to put the customer’s interest before your interest. We’ve personally walked away from deals because we didn’t think it was a good fit. Maybe our morals didn’t line up with what customers we were trying to get in front of. Maybe they didn’t have the budget. Maybe we didn’t think it would work with their expectations. It’s the pros and cons of working with small businesses.

You want to work with people who are putting the customer’s interests first. That’s the name of our company. Fans First. Speak to that a little bit. What are you exactly looking for when you say, “We want to work with companies who are putting the customer’s interest first?”

As a marketing company or a marketing agency, we usually go through about 3 to 4 conference calls before we even submit a proposal. What that means for us is we have about 3 to 4 hours of talking to the business owners, talking to their staff, them asking questions and us asking them questions. It’s essentially four discovery calls is what we call it. It’s to figure out if we want to do business, if they would be a good fit for what we offer and if we would be a good fit for what they offer. It’s a lot of figuring out. It’s not always about what the business sells. We focused on service-based businesses like dentists, chiropractors, roofers, plumbers, the companies that sell a service. It’s not all about the service they provide. It’s about the business owner, their goals and their aspirations with what they want to do. Those have to align first before we even think about working together.

I love that because many times we can see like, “Next proposal.” All of a sudden, we get into doing business with these people and we realized that we were not a good fit. We shouldn’t have been working with them because maybe our morals and our values don’t line up. The way we’re trying to do business doesn’t line up. They’re not putting customers first and that becomes a massive headache. Especially when someone like you is trying to share their message with the public. If you can’t share the message that you feel passionate about sharing, then that’s going to be a dangerous territory to be in. In those discovery calls, what are you finding out that says, “Heck yes,” or “Heck no,” when you’re starting to have those discoveries?

It’s a lot of things. It doesn’t usually come out in the first discovery call. It’s usually the second or third or even fourth before we can get a good pulse on their goals, values and aspirations with working together. Some of the questions are, have they done their homework? For example, we have a video that we send out to our potential customers that pretty much gives us a rundown of who we are, what we do, how we do it and why we do it. We’ve got on calls where the business owner has said, “I haven’t watched your video. Sorry, I’m very busy.” That is a big red flag for us. It’s like, “I understand you’re busy. Everybody is very busy. Everybody has friends, families and things they want to do.”

If we say, “Sit down and watch this ten-minute video,” it’s not like, “Do it right now.” It’s like, “We’re going to schedule a call for a week in advance, please watch this beforehand.” If you can’t watch a ten-minute video, unfortunately, we probably aren’t going to be a good fit because in the future, we’re going to ask you for a lot more than ten minutes of your time. We’re going to ask you for material and what your target customer is, how you want to be portrayed, so on and so forth. That’s one thing that comes to mind first. If they can’t watch a ten-minute video on what we do and why we do it, it sucks but unfortunately, those people probably won’t be a good fit.

I imagine there are people picturing that customer in their head that they know won’t even give them ten minutes. What I’m seeing right there is you have started to map out the experience of onboarding a new client. This pre-experience phase and you have mapped out what that experience looked like so that you have a better experience on the back-end because you know that you’re getting the right client. What else have you done to map out the journey of onboarding the perfect client?

We are by no means an expert at this. It’s just we’ve learned from our mistakes. We took on terrible clients. The short of it is it didn’t work out, then we reevaluate after every sales call like, “What went well? What didn’t go well? What are our to-dos?” It is all about the experience. We try to streamline everything and figure out what’s the best way to do it. We’ve had sales call that’s gone terrible. We don’t deliver. We don’t explain things the best. We’ll always recap the sales goal, “What could we have done better? What went well?”

It’s about not being prideful. It’s putting your ego aside and making sure that you’re giving the best service to your customer from our perspective and from our potential customers’ perspective. It’s all about the customer experience first. That’s one reason why I wanted to jump on this show. You guys are crushing it. I’ve followed a lot of your shows, you and Jesse. You are reinventing the game. I admire you guys on how you were doing it. I tuned-in to the Ad-Free episode. That was the last one you released. I look up to you from afar. I have a lot of influential people that I look up to and how they’re running their business. I’m taking bits and pieces from everybody and putting it together into our product.

It means a lot that you say that because I identify with you in saying that we’re not experts, but we’re trying to figure this thing out as we go along. Isn’t that what everyone is doing? We’re all trying to figure this thing out as we go along. If there was a secret sauce, everyone would be doing it. Everyone’s got their little tweaks, their little differences, their little iterations along the way. I’m sure there are people out there that are doing this, but this mindset of onboarding the perfect client is fascinating to me. You have two different clients. You have your client which you’ve onboarded perfectly, then you have their clients and their customers. How are you starting to have these conversations with them on how they can begin delivering a marketing experience to their potential clients and customers?

Put your ego aside and make sure you’re giving the best service to your customer. Click To Tweet

As we’re going through the whole process with making sure we do onboarding perfectly and they are a great fit. Once that’s done, one thing that we do is we give them homework after the first sales call. It’s essentially, what is your target customer? How are you getting in front of them? What do they look like? Where do they hang out? What are their interests? Do they watch these shows? What books do they read? It’s pinpointing the perfect client. One thing we would like to say is hunt with a spear versus a net. We like to focus on the perfect client versus throwing a net in and figuring out what you catch later. We hunt with a spear. We’re looking for one perfect thing and then going at that one perfect thing over and over again.

One thing that we do differently is we give them homework. Essentially have them write out exactly what they want to do and how they want to do it. I’d probably say 75% of the time, they have never done these types of exercises before. It’s a lot of critical thinking. Why are they in business? What do they offer? Why did they go to dental school? Why are they in Charlotte, North Carolina or wherever it is? We’re asking some pretty odd questions but it helps us get to the root of why are they there, how are they doing it and is the service they’re providing the best service possible?

We’ve had multiple people come back and say like, “I’ve done anything like this when I started my own business.” It was like you open the doors and you serve the client. Most small business owners don’t take a step back and figure out why they’re in business? Why are they helping the customers that they want to help and are they helping the customers they want to help? It’s a unique thing as we’re going through it that I don’t feel like a lot of people do it. People would rush to the proposal from what we’ve seen. I’m sure you can talk more about this. People try to make the sale without fully figuring out what the customer wants and how they want it. That’s something a little different that we do.

We as small businesses exist to solve people’s problems. We’ve got to help identify maybe what those problems are. I’m interested to know as you start, you’re grabbing some deep and intrinsic things from these people like their why, their purpose and the specific person they want to serve. Are you using those things from a marketing side to tell their story in a different way? Are you using that why, that how and that purpose in the storytelling of their business?

I read Building A StoryBrand by Donald Miller. It’s amazing and game-changing. That is precisely how we do that. It’s because people resonate with people and people resonate with people’s stories. If you have somebody that why they do what they do is a deep embedded story, then people know that. People can sense that. That’s why businesses win and businesses lose. If you’re not true to your core on why you’re doing what you’re doing, over time, you’ll get exposed. I truly believe that. I know that’s something that you truly dive into. It’s storytelling and I know you hired a videographer and all this. You are putting out a ton of content and that’s absolutely awesome because people can see the story behind the experience for you. That’s the one thing that I admire about you is you get storytelling very well. You and the whole team over there. I’d be interested to know your point of view on how you do that so well.

We’ve tried both approaches and that’s one I want to share with everyone who might be reading this. We tried the sales approach. You can hire any ad firm and Google advertising firm in your city. You can probably find somebody to run ads for you. That’s an expensive way to try to get in front of a customer. We tried selling, putting the ads out, writing a cool copy and I’ll admit, we did sell a few things. When we made the shift to stop putting ads out there and trying to sell things to people, we made the shift to celebrate our fans and the people we did business with, to tell stories about people, that’s when it started resonating.

You said it the best and we’ve said it before as well, people do business with people. I don’t know if I’ve shared this story before, but a couple of years ago, we went to Social Media Marketing World in San Diego. What I realized at that moment was that it wasn’t a bunch of brands getting together and saying, “Look at our brand, look at our logo, look at our catchphrase.” It was people getting together with people. We use this term social media influencer and all that stuff. You can say whether it’s good, bad or in between. What it is, is people sharing their life stories and people following people. What we realized as a brand, we have to pull back our “branding” and we’ve got to show that we’re humans. You’re a person, I’m a person, our customers are people, our fans are people. It sounds like what you’re trying to share with these businesses that you’re working with is, “Give me the human element behind this company and then let me share this human element with other humans.”

We try to peel back the layers of the owner, the business and why they do what they do, and how they do what they do. As you peel back the layers, you start to see the person under all that. A lot of the businesses that we work with, they’ve been in business for 5, 10, 15, 20-plus years. It seems like they have a shell. They have their habits and practices that they tell everybody of why they’re in business and what they do. The more time you spend with them, we’re all doing this before we were paid a cent, which is awesome because I know companies are not doing this. They’re not spending five hours on phone calls just to get to know the person.

FFE 115 | Onboarding Clients
Onboarding Clients: Small business owners should figure out why they’re in business and why they are helping the customers that they want to help.

 

It’s all about people because people do business with people. In the end, we try and peel back those layers and get to the bottom of that small business owner. It’s usually 1 or 2 people that run the business. That’s how we advertise on the back-end. We’re taking notes and getting to know them. That reflects everything that we do from an advertising and marketing perspective. That’s what I think how we set ourselves apart. It’s the portrayal of those business owners in the storytelling that we try and do on their behalf.

You can contract with any dentist or service-based business anywhere and put out like, “Orthodontist, $99 the first time.” Anybody can run an ad based on a price, a product or any of that nonsense. When you take time to find your client’s stories and then share those stories, that doesn’t mean that you have to be in a marketing business or an agency. You can be in any type of business who is dealing with any customer. If you start finding out the stories and understanding who they are and then sharing those stories, it will resonate tremendously. What results are you starting to see out of this? Tell me, what’s happening with some of these businesses as you start pushing out a different form of “marketing”?

We first see it from the business owner that we work hand-in-hand with. We like to lock arms with the small business owner and partner up on this thing. We don’t think of ourselves as contractors. We think of ourselves as partners because we’re in this for the long haul. Anybody can go to Groupon and get a $99 cleaning or a free estimate for a roof quote or whatever it is. I guarantee that the same person is going to Google and look that company up before they purchase. Subconsciously, people want to buy from good people. They don’t want to spend their money on somebody that doesn’t give them a good experience and the same thing with you. They want to come to the ballpark and have a great time. Whatever it is if they buy a ticket and get free food or whatever special you’re running that night. People tell other people about great experiences. That’s one thing that we try to strive for. I know you are definitely doing that. You guys are sold out far in advance.

If someone spends $1 on something or $100,000, they want to feel justified that they made a great decision. What you’re saying there is if someone goes out and let’s say they bought something on Groupon or whatever, they still want to know, “I’m doing business with good people. I made a great decision.” Other people are saying great things about this company. It’s that word of mouth, the customer to customer marketing that we see that becomes so powerful.

That’s why these games continue to sell out. It’s because even though these people only spend $18, $25 to $30, even when they only spend that much, when they come, they feel like they’ve done something that other people also love doing. They want to go out there and share. They want to be a part of it and let people know, “Look at me, I made this great decision.” I think that’s fun and powerful. Where do you see this going next? What else are you working on? What are you tinkering with? What are you trying? What do you want to do next from creating these experiences for your clients and for other people’s clients?

We toss that around a lot. We have some big dreams and aspirations with where we want to take this thing. We want to scale, but we want to scale slowly enough that we’re still providing a great experience. We could probably go out and hire a couple of full-time employees and double our business in 6, 12 months, whatever it is, but is that the best way to do this? We’ll probably make more money. That’s not why we’re in business. We have to be profitable. We have to pay the bills and the employees and whatnot. At the end, we would rather make less and have a greater experience with our customers. Why are we in business? We want to provide a great service at an affordable price for a small business. That’s exactly why we want to do it.

If we have to scale back and like we’re going through a weird time with the Coronavirus. We’re rethinking, how should we do this? We got on the phone with all of our customers. We were being proactive and saying, “This is coming down the pipeline. It’s probably going to affect what you guys are doing.” We would bring 2 or 3 ideas to the table. If we were super stretched out and we had hundreds and hundreds of customers, we probably couldn’t call everybody and say, “This is what we’re thinking. Here are custom ideas for your business, for your industry. It’s awesome.” That’s the experience that I want to put on everybody that we do business with. Even the people that we don’t do business with. Maybe you’re reading this and you don’t know who I am, but maybe you could take away a little nugget to portray that in your life. It’s all about the customer and over time, people will expose you if all you want to do is sell and make a ton of money.

Hunt with a spear instead of a net. Focus on the perfect client instead of throwing in a net and figuring out what to catch later. Click To Tweet

Paul Jarvis wrote this book called Company of One. He talks about better and not always bigger. Sometimes scalability, there’s nothing wrong with profit. There’s nothing wrong with making money. There’s nothing wrong with growing your business. There’s nothing wrong with employing more people. If that’s the only goal and we just want to be bigger then someone’s going to sniff you out, someone’s going to smell you out. Nobody has ever complained about things getting better. Nobody complains that Amazon ships things faster. Nobody complains when a service gets better.

Nobody gets excited about hearing, “This company got bigger and bigger.” Nobody cares that the dentist’s office put on X number of braces. Who cares? If they say, “We’re doing things better, differently, faster and more affordable, that’s when people get excited. I love that you’re having that approach. We’re serving people better. We’re doing things where we can be more personable. We’re always going to onboard the perfect client. If that means we can’t hire somebody now, that’s okay. We’re always going to focus on onboarding that perfect client.

People can take away nuggets from this conversation because between onboarding the perfect client, 75% of the businesses that you work with don’t know who that perfect avatar is, why they’re still in business, what they’re trying to accomplish and why they’re doing this for their customers. Those things are powerful. You mentioned StoryBrand. Who else are you learning from? It sounds like you are taking ideas from everybody. What are you listening to, podcasts, books? Who are you learning from?

I love talking about this. I love telling people about what I’m reading. The 4-Hour Workweek was one of the instrumental ones in this entrepreneurial journey. One thing I’m reading is Deepak Chopra’s The Seven Spiritual Laws of Success. It’s essentially like karma is one. It’s being a good person and putting out in the world what you want and then it will come back sevenfold. It’s a lot of spiritual things about how to be successful in anything you do. It applies to any industry and any business. One that’s off the wall mindset one is Russ, the hip hop guy. I’m not sure if you’ve heard of him. It’s All In Your Head is another good one.

I’ve taken a lot of information from different levels, podcasts and books. I’ll go to the gym and I’ll listen to a podcast instead of music. That’s a shift within the past months. That has catapulted me to a new level. Because an hour and hour and a half podcast, 4 or 5 days a week, that is substantially much more beneficial for me as a person, a human and a business owner than the same amount of time for music. I absolutely love music. You can ask my girlfriend. I’m always listening to new music, dominance, new artists but I’ve subbed that in.

People want to buy from good people. They don’t want to spend their money on somebody that doesn’t give them a good experience. Click To Tweet

One thing is Blinkist. I’m not sure if you’ve heard of that app. It’s essentially a fifteen-minute book to summarize a book. It allows you to plow through a lot of material very quickly. Books are a big thing. Podcasts are another big thing. Gary Vee is a big one. Chase Jarvis, the creative guy. There’s this guy called Paul Minors. He specializes in productivity. It’s a big YouTube channel, but not many people have heard of him. He’s based out somewhere in Australia, I believe. Another hip hop guy, Mike Stud. He’s got a very good podcast. It’s out there. I’m sure that’s G-rated. He drinks a little bit and parties. His mindset has changed a lot from that frat rap that we used to listen to in college. I would definitely check that one out. Impact Theory, Tom Bilyeu. That’s a good one. Noah Kagan, he specializes in marketing. He used to work at Facebook and started Sumo.com. Those are probably the biggest ones.

What I love in most of these conversations that we have is there are people who are consuming things outside of their traditional industry. That’s what’s so powerful about people who are thinking differently and thinking about experiences differently. They’re asking those deeper and more intuitive questions. It’s because we’re trying to take people like you, you’re trying to take experiences from the outside world and apply them to different opportunities within the business world, within your customer base and your customer’s customers.

That’s where great ideas come from. They don’t come from some marketing books or some social media posts. They come from these inspirational ideas that might not be happening within your industry. I always find those things interesting. This has been fun. People can take away a few of these nuggets here and start thinking differently about themselves. If you had to give somebody one tip on one thing that they can do to start reevaluating the way that they do business as a small business, what would that thing be? What would you share with people on something they can take away?

That’s one thing that I like. Change the input that you’re taking in and then your output will automatically change. If you’re listening to the news, it is very negative. I’ve cut out the news almost completely. If you’re listening to negative news, it comes through your subconscious. You will initially start thinking negative thoughts. Your output is going to be negative. Start taking in great information and positive information. That has helped me a ton. Another off the wall thing, meditation has been a game-changer for me as well. I’m not sure if you do it but Headspace and Calm, both of those are apps. They’ve been instrumental in what we’re building. It’s a way to calm and control the mind. It sounds off the wall and you don’t have to sit any in style and hum the whole time. It’s 10 to 15 minutes, five days a week. It will make you happier overall. Your relationships will be better. You’ll be productive. Those are a couple of nuggets that the readers can hopefully take away.

Business is hard. As a business leader and business owner, we’re making many decisions throughout the day. We’re having meetings with people. We’re having Zoom calls. We’re having podcasts. We’re listening to things. We’re deciding things. We’re trying to sell something. We’re trying to run the business. That clarity, I have heard many other leaders and entrepreneurs saying like, “I’ve got to have my think time. I’ve got to go on a walk. I’ve got to meditate. I’ve got to do something where it’s no distractions. I’ve got to have some silence for a little bit.” Without that, your fatigue and your mind will begin wearing and all of a sudden, you won’t have energy.

FFE 115 | Onboarding Clients
Onboarding Clients: Get to know your client first. Make sure you would be a good fit before you even think about working together.

 

One of the things we’re trying to figure out, and as you mentioned, your input affects your output. If your input is draining you, what are you going to be able to give to your customers? Where are you going to be able to give to your fans? What are you going to be able to give to your clients? What’s that experience going to be like? We want people to leave our experience and feel like they were given energy and life. If you take all of that and feel like, “If my output then is giving life, enjoyment and experience to my customers,” that’s a very positive thing that can happen. Caleb, I’m grateful for this conversation. I’m grateful for what you’ve provided for everybody. How can people keep in touch with you, whether it’s LinkedIn, Facebook, Twitter, Instagram or any of that stuff? How can people follow you guys along?

Jared, thank you so much for your time. The best place to probably get in touch with me is Instagram. I’ll probably spend the most time there, @CalebWShore. Instagram is where I’m hanging out the most. LinkedIn is another one, Caleb Shore. The business is ConversionStream.com.

Caleb, thank you for being a part of this. I’ll talk to you soon.

I’m thankful for Caleb coming on and having that conversation with me and providing some of that refreshing insight. It’s not just about let’s get the next client. If they don’t believe in Caleb’s values, the team’s values and the experience that they’re trying to create, not only internally with that relationship, but also for their customers that they’re trying to go out and also provide that marketing help too. It is powerful to think that he’s in this small growth mindset. That doesn’t mean that he’s not doing great business. He’s doing some remarkable things for these small businesses, but with the mindset that he wants to onboard the perfect client.

I find it interesting that he said that when some of these times they ask one of the potential clients to watch a small ten-minute video, and he finds out that they didn’t do it. What an amazing red flag that immediately goes up and they say, “They’re not the perfect client then. If they can’t take ten minutes out of their day to do a little bit of homework with us to make sure we onboard them properly, then they’re not the right client.” I absolutely love that he takes the time to do that, then working with these small businesses, their owners, founders and leaders to dig in on the story. Why are they in business? What are they trying to do? What purpose are they on? He said 3/4 of the businesses that he comes across have never done that before.

Nobody cares if a business gets bigger, but nobody complains when a service gets better. Click To Tweet

What a powerful exercise to think about, how can you start telling the story of your people and of your business, then that begins to translate to your customers because people buy stories. People buy from people and people love stories. I’m thankful that Caleb came on and shared those things. It was a fun conversation with him. If you have any other things that you want to learn from us or get more content or read more episodes, you can go on to our website, BananasForBusiness.com.

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About Caleb Shore

FFE 115 | Onboarding ClientsI help busy, overworked small business owners get more customers by working less and making more money 💰💸

I specialize in digital marketing on Google & social media advertising, email marketing, videography, local SEO listings and CRM software to manage, automate and followup with those leads.

Digital Marketing 🖥️
Google & Social Media Advertising 📲
Videography 🎥
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Jared Orton

Jared Orton

Because of a relentless focus on entertainment and ticket sales, the Royals were fortunate to see tremendous growth in attendance and revenue during the 2014 and 2015 seasons. Jared is now taking those experiences, along with the experiences of Fans First Entertainment, to develop a value-packed, non-stop, entertainment experience for Savannah fans. Jared currently lives in Savannah with his wife, Kelsey.
Jared Orton
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1401 E. Victory Drive
Savannah, GA 31404

912-712-2482

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